AI Market Research & Consumer Insights

The Truth Is Hidden in the Comments

Traditional market research is broken. When you ask a customer in a survey what they want, they lie. They try to be polite. They try to give the "correct" answer. This is known as response bias, and it leads product teams to build features that nobody actually uses.

But there is a place where people are brutally honest. A place where anonymity allows them to share their deepest frustrations, their actual spending habits, and their unfiltered opinions on your competitors. That place is Reddit.

With over 100,000 active communities, Reddit is the world's largest live focus group. Every day, millions of people are discussing the exact problems your product solves. They aren't waiting for you to ask them questions. They are shouting the answers. The problem is that this valuable data is buried under millions of memes and irrelevant posts.

Leado turns this noise into signal. It acts as your always-on research analyst, organizing chaotic conversations into clear, actionable insights that inform your product roadmap and marketing strategy.

Voice of Customer (VoC) at Scale

Understanding your customer requires more than just knowing who they are. You need to know how they speak, what keeps them up at night, and what triggers them to buy. This is the "Voice of Customer."

Leado allows you to conduct VoC research at a scale that was previously impossible. Instead of conducting ten customer interviews over a month, you can analyze ten thousand conversations in minutes.

Competitor Intelligence & Sentiment Analysis

Your competitors might have better marketing budgets, but do they have happy customers? Reddit is the first place users go to vent when a product fails them.

Leado enables you to set up persistent monitoring on your competitors. You don't just see when they are mentioned; you understand the sentiment behind the mention.

Spotting the Churn Signals

When a competitor changes their pricing model or removes a beloved feature, the backlash often starts on Reddit. Leado alerts you to these sentiment shifts in real-time.

Imagine seeing a thread titled "Is anyone else leaving [Competitor X] after the update?" with 50 comments. That is not just noise. That is a list of 50 qualified leads who are actively looking for an alternative. Leado helps you identify these moments so you can position your product as the savior.

Trend Discovery: See the Future

Trends often bubble up in niche communities months before they hit mainstream tech blogs or news outlets. By the time a trend is on TechCrunch, it is often too late to be an early mover.

Leado monitors the frequency of specific topics and keywords over time. It helps Product Managers and Marketers answer critical questions:

• Is interest in "AI writing" growing or plateauing?
• Are people talking more about "privacy" than "speed" in my niche?
• What new tools are developers recommending to each other this month?

By having your finger on the pulse of these conversations, you can adapt your roadmap to meet the market where it is going, not where it has been.

Data-Driven Decisions Start Here

In a world overflowing with data, the hardest part is finding the truth. Analytics dashboards can tell you what users are doing on your site, but they cannot tell you why they came there or why they left.

Qualitative data—the actual words, emotions, and stories of your customers—is the missing link in most data stacks. Leado provides this qualitative layer at scale.

Don't let valuable insights vanish into the Reddit feed. Capture them, analyze them, and use them to build a product that people truly love.